In this episode of Agency Launch, Matt Deseno interviews Mike and AJ, co-owners of Anchor Wave. They discuss the concept of funnel hubs, which are websites designed to build trust and credibility with potential customers. The idea behind funnel hubs is to provide valuable content and address objections to convert leads into customers. Mike and AJ explain that funnel hubs are a key part of the sales process and can help businesses establish themselves as industry leaders. They also emphasize the importance of regularly updating and optimizing funnel hubs to align with the needs of the target audience.