FunnelHub
strategy
FunnelHubs work by magnifying your authority online. By organizing all your funnels, offers and media in one place, you can sell more, get the most out of your paid ads, and show up when people are searching for you.
Where there is a Funnel, there is a Shadow Sales Funnel
What kind of Impression are you giving off online?
There’s a common misconception that most people who go through your funnel whip out their credit card based on what they experienced while going through the funnel. These sales do occur - we call these types of customers “Hot Buyers” - however, they are only a small percentage of your potential customer base.
What really happens is that potential customers experience your funnel, but they decide to do their own research into your products and services before proceeding with a sale. They search your brand, read reviews and articles, and dig into the information provided to them. In this search, they are looking for your credibility and/or any red flags. What they discover in this process can make or break a potential sale.
These kinds of leads fall into a secondary funnel which we call the Shadow Sales Funnel, and FunnelHub Originals has developed countless means of using this exterior funnel as another arm of customer engagement.
Where there is a Funnel, there is a Shadow Sales Funnel
What kind of Impression are you giving off online?
The first step to consider when building the Shadow Sales Funnel is what shows up when searching your business’ name. Whether you realize it or not, search results can quickly display an overall sentiment around your brand or products, which can drastically and quickly impact how potential customers see you.
Positive indicators show a potential customer quality and trustworthiness, and should be high up in search results. Being featured in credible sources such as Entrepreneur or Forbes immediately gives your business a level of authority which builds trust within the Shadow Sales Funnel. The opposite is true of negative indicators, which show reviews or independent articles warning potential customers about your products or services, telling viewers to stay away from you. However, not all indicators are expressly good or bad. A neutral sentiment says little about your brand, with search results linking to unrelated sites, giving your brand an appearance of unimportance.
However, arguably more importantly than positive or negative indicators, your business should be seeing its own digital property appearing near the top of search engine results. Failure to rank first for your own name might send a signal that your online presence is not very strong. Ensuring that your website appears at the top of searches is paramount to establishing your brand, and giving your name presence and authority.
The second step of the Shadow Sales Funnel is when a potential customer actually clicks onto your site. Once they are on your site, customers go into an enhanced judgmental mode:
Does the site look professional?
Do you look like you have your act together?
Does your site draw viewers in to explore your brand further?
These are the questions you must be asking yourself to create a funnel which presents professionalism, knowledge, experience, and a knack for aesthetics.
Think about visiting a site like looking for a place to eat in a new city. When you walk into a restaurant you are instantly judging its appearance, cleanliness, and menu far before you commit to getting a table. The exact same is true of visiting a website, and you have to ensure that your funnel is enticing. When bringing passive customers through the Shadow Sales Funnel, it is imperative that you are checking as many boxes for them as possible, further cementing your business as someone to work with and buy from. If implemented correctly, curating on and off site content can set you far apart from the competition, framing your brand as the only logical solution to your potential customers’ needs.
How do you reclaim your Shadow Sales Funnel?
A FunnelHub, of course.
MARKETING GENIUS BUILT-IN
FROM ATTRACTIVE CHARACTER TO EPIPHANY BRIDGES, WE CREATE WITH PURPOSE.
Managing your Shadow Sales Funnel starts with having a solid web property that appears at the top of Google searches, thus magnifying your brand’s online authority; this is the idea behind the FunnelHub. FunnelHub organizes all your funnels, offers and media in one place so that you sell more, get more out of your paid ads and control what people are finding when they search for you. You might be asking how this is different from a normal website? Well, a FunnelHub is a funnel driven website that is built on the strategies pioneered in Expert Secrets, allowing you to effectively communicate your movement, demonstrate your attractive character, explain your new opportunity, and attract people into your tribe.
FunnelHub Elevates Everything
FunnelHub’s unique structure and depth of content help them rank at the very top of search results for branded terms, but that’s not all! From our first hand experience, we have seen not only your FunnelHub leap to the top of search results, but your social media accounts as well. The result is you gaining a stronger dominance over your brand’s name and terms, optimizing the Shadow Sales Funnel by placing branded pages at the top of a searcher’s results. By controlling the first page of search results for your business, you hold a unique opportunity to curate and manage the exact sentiment experienced during the Shadow Sales Funnel.
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